Product
Designer
Working on Generative AI at Meta
Hello and welcome to my portfolio
My name is Danny. A Product Designer with over 12 years of experience in the Design field. Specialized in strategy, growth, and building 0 to 1 products.
As a multidisciplinary design leader, my work encompasses a diverse range of disciplines, from branding and visual identity to user experience and digital product design.
About me
I'm Danny Pirajan, a Product Designer with over 12 years of experience in the design field. Throughout my career, I've spearheaded product launches from ideation to execution, specializing in strategy, growth, and design best practices. I have a track record of working closely with cross-functional teams, including engineers and product managers, to craft user experiences. My process involves deeply understanding and empathizing with users, iterating, meticulously planning, and executing with precision.
Experience
Product Designer
2019 - Present
My journey at Meta began with the exciting mission of creating Shops, a brand-new product for the company. In this role, I led the transformation of the checkout experience, implementing an onsite checkout system across Facebook and Instagram, resulting in international expansion into the EU market and the formation of a dedicated growth team focused on optimization.
Recently, I've played a pivotal role in shaping Meta's strategic direction in AI, leading complex product design projects in Generative AI, developing AI capabilities for e-commerce, and integrating GenAI-powered Ad Creative tools into core advertising products. Additionally, I had the privilege of leading the design team for Meta's innovative AI Sandbox initiative, fostering collaboration and innovation among the company, advertisers, and creative agencies. My journey at Meta has been marked by continuous growth and a commitment to pioneering innovations
I've had the privilege of engaging in a wide spectrum of projects and initiatives throughout my career. I made valuable contributions to a fintech startup, which eventually was acquired by one of the largest trading platforms. As a consultant, my focus expanded to encompass Fortune 500 companies, political campaigns, and non-profit organizations. In these roles, I played a pivotal part in designing and developing significant products spanning various sectors, including commercial real estate, finance, DOD initiatives, campaigns and educational institutions. My journey in the tech industry commenced at one of Denmark's most iconic design companies, where I laid the foundation for my design career.
Visit my LinkedIn profile to learn more about my experience
