Product
Designer
Working on Horizon gaming at Meta
Hello and welcome to my portfolio
Lead Product Designer with 14 years of experience driving product strategy and zero-to-one innovation for global platforms. I specialize in navigating complex technical ambiguity to deliver high-impact solutions at the intersection of emerging technology, user needs, and business growth.
As a multidisciplinary design leader, my work encompasses a diverse range of disciplines, from branding and visual identity to user experience and digital product design.
Experience
Lead Product Designer (Staff Level)
2019 - Present
As a Lead Designer at Meta, I partner with leadership stakeholders and cross-functional partners to define multi-year product roadmaps for emerging technologies. I lead the end-to-end design strategy for core products, bridging the gap between deep technical constraints and human-centric experiences to drive global scale and innovation.
Generative AI: Spearheaded the product vision for AI Sandbox, Meta’s inaugural GenAI environment for advertisers. Architected the "Quality Evaluation Framework" for AI creatives, improving model precision by 48.6% and scaling adoption to 4M+ advertisers.
Commerce & Monetization: Founded the Creator Ads initiative (estimated $417M incremental revenue) and architected the unified global checkout system for Facebook and Instagram Shops.
Horizon & Spatial Systems: Architecting the platform foundations for Sharing and In-World Connections, orchestrating complex, cross-platform integrations between Horizon and Meta’s Family of Apps.
Product Designer Lead
2019
Orchestrated the 0-to-1 product strategy and mobile experience for Say, democratizing shareholder engagement for retail investors.
Strategic Outcome: Defined the core value proposition and product vision that served as a primary catalyst for a $140M acquisition by Robinhood.
Senior Designer
2015 - 2019
Directed digital transformation and platform scaling for Fortune 500 clients across Finance, Defense, and Ivy League institutions.
Impact: Managed the full product lifecycle for complex business ecosystems, modernizing legacy workflows and launching scalable digital products in highly regulated industries
Select Career History | 2008 – 2015
Product Designer
Partnered with founders to bring go-to-market products to life for high-growth startups.
UI/UX Designer
Designed engagement-focused digital platforms for national advocacy campaigns and causes.
Designer
Bridged the gap between physical craftsmanship and digital marketing, leading the transition of the US digital presence to modern web standards.
Visit my LinkedIn profile to learn more about my experience