Product

Designer

Working on Generative AI at Meta


Hello and welcome to my portfolio

My name is Danny. A Product Designer with +12 years of experience in the Design field. Specialized in strategy, growth, and building 0 to 1 products.

As a multidisciplinary design leader, my work encompasses a diverse range of disciplines, from branding and visual identity to user experience and digital product design.


Experience

Product Designer

2019 - Present

My journey at Meta began with the exciting mission of creating Shops, where I led the transformation of the checkout experience by implementing an onsite checkout system across Facebook and Instagram. This work enabled international expansion into the EU market and the formation of a dedicated growth optimization team. Currently, I am playing a pivotal role in Meta's Generative AI strategy, leading product design initiatives in GenAI Monetization, developing AI capabilities for e-commerce, and integrating GenAI-powered Ad Creative tools into core advertising products. I also lead the design team for Meta's innovative AI Sandbox initiative, fostering collaboration and innovation between Meta, advertisers, and creative agencies.

Product Designer Lead

2019

Led the product design for the fintech company Say, redefining shareholder engagement with a 0-to-1 iOS app that empowered retail investors to ask questions, vote, and communicate directly with the companies they own. Collaborated closely with product managers, engineers, and company leadership to translate Say’s vision into an intuitive and engaging mobile experience. My work spanned user research, interaction design, and visual execution, ensuring a seamless platform for investor participation.

Senior Designer

2015 - 2019

Led product design at Originate, scaling platforms for Fortune 500 companies across finance, real estate, insurance, e-commerce, Ivy League institutions, and the defense industry. As a senior designer, I collaborated with cross-functional teams to transform complex business challenges into intuitive digital experiences. My role encompassed user research, interaction and visual design, and prototyping, ensuring solutions were both innovative and scalable. Partnering with clients and stakeholders, I helped define product strategy, streamline workflows, and craft experiences that drove business impact across a diverse range of industries.

UI/UX Designer

2015

Led product design at Trim, a product agency specializing in helping startups bring go-to-market products to life. Working across branding, UI/UX, and product launches, I collaborated closely with founders and cross-functional teams to craft compelling digital experiences from the ground up. My role spanned user research, interaction design, and visual execution, ensuring products were both strategically positioned and beautifully designed. Partnering

UI/UX Designer

2014

At 270 Strategies, a firm dedicated to empowering causes, campaigns, and companies to inspire action, I served as a designer responsible for creating products and websites for their clients. I collaborated with cross-functional teams to develop digital solutions that effectively engaged target audiences and advanced client objectives. My role encompassed user experience design, visual design, and user experience.

Designer

2008 2013

At Louis Poulsen, a renowned Danish lighting manufacturer celebrated for its timeless designs and exceptional craftsmanship, I embarked on my professional design journey while pursuing my graphic design degree. Initially, I worked on the production of print materials, including catalogs and architectural magazines, upholding the company's high design standards. This role introduced me to digital design, where I took the initiative to design, build, and launch marketing email campaigns for the US market, marking my entry into interactive digital experiences. Subsequently, I contributed to modernizing the company's website by transitioning it from Flash to HTML5, enhancing its functionality and user experience. This pivotal experience ignited my passion for crafting digital user experiences and set the foundation for my future endeavors in the field.

Visit my LinkedIn profile to learn more about my experience